The Problem
Why most outbound sequences don't convert
It's rarely the copy. It's the structure behind it.
Generic sequences sent to a badly segmented list will always underperform — no matter how sharp the subject line. And a sequence that isn't connected to your CRM just creates noise: for the sales team chasing threads in their inbox, and for the MD trying to understand what's actually in the pipeline.
The three things that kill most outbound:
Generic sequences sent to a badly segmented list will always underperform — no matter how sharp the subject line. And a sequence that isn't connected to your CRM just creates noise: for the sales team chasing threads in their inbox, and for the MD trying to understand what's actually in the pipeline.
The three things that kill most outbound:
The wrong contacts.
A sequence is only as good as the list it's sent to. Without proper ICP definition and contact segmentation, you're broadcasting, not targeting.
No follow-up logic.
A series of emails is not a sequence. A sequence knows what to do when someone opens, clicks, replies — or goes quiet. That logic has to be built, not assumed.
Disconnected from the sales team.
If the CRM isn't involved, the sales team doesn't know what to do when a lead engages. Opportunities slip. Follow-up happens late, or not at all.
We are a certified HubSpot Partner.
We're not a reseller. We're an implementation and optimisation partner with hands-on experience across HubSpot Sales Hub, Marketing Hub, Service Hub, and CMS — for businesses at every stage, from first setup to full RevOps architecture.
HubSpot works. We make sure it works for you.
What we do
B2B outbound sequences built for pipeline, not vanity metrics
PTP designs and builds multi-touch outbound sequences that are wired into your revenue system from day one.
That means a combination of email, LinkedIn touchpoints, and call prompts — sequenced in the right order, at the right cadence, for the right segments of your audience. The copy is sharp and specific. The automation is clean. The reporting tells you what's actually moving pipeline, not just what's been sent.
That means a combination of email, LinkedIn touchpoints, and call prompts — sequenced in the right order, at the right cadence, for the right segments of your audience. The copy is sharp and specific. The automation is clean. The reporting tells you what's actually moving pipeline, not just what's been sent.
1
Sequence design and copywriting
Every sequence starts with your ICP and your pipeline reality. We write for the decision-maker who gets 40 cold messages a week and deletes most of them. Specific, relevant, human — not templated.
We build multi-step sequences that respond to behaviour. Opened but didn't reply? Different message. Clicked a link? The CRM knows. The next touchpoint reflects it.
2
CRM integration and automation
Sequences built without CRM integration are orphaned assets. They run. But nobody knows what to do with the responses.
We wire every sequence into HubSpot or Salesforce — setting up the automation, the contact enrolment logic, the deal stage triggers, and the notifications that mean your sales team always knows when to pick up the phone and what to say.
3
Reporting and optimisation
You shouldn't have to guess whether outbound is working. We set up sequence reporting that tracks reply rate, meetings booked, and pipeline influenced — not just open rate. Then we use that data to iterate. Copy tweaks, send timing, segment adjustments. The sequence gets sharper over time, not stale.
How it works
What to expect when you work with PTP
01
Discovery
We start by getting under the bonnet of your current setup — your ICP, your existing pipeline, your CRM, and where outbound has worked (or hasn't) before. Nobody will work harder to understand your business before building anything.
02
Build.
Sequence architecture, copywriting, CRM integration, automation logic, and a reporting dashboard. Built to work from day one.
03
Optimise.
Outbound isn't set and forget. We test, iterate, and improve — based on real pipeline data, not gut feel.
Quote from the founder
"Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."
The platforms
The best tech stack to scale like crazy.
We focus on the right metrics that really grow your business.
Results that speak for themselves
We measure what we build and show our working. Two of the outcomes we're proudest of from the last twelve months.
3.2×
Pipeline visibility after CRM and attribution rebuild
68%
Reduction in manual reporting hours after automation and dashboard build
We don’t just ‘do’ marketing; we grow brands.
With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.
Senior specialists, every channel
No juniors on your account — ever
Strategy and execution in one team
No brief-and-disappear
Revenue, not vanity metrics
We measure pipeline, not impressions
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Ready to build outbound that fills pipeline?
The businesses that win with outbound aren't sending more emails. They're running a better-connected system.
Connecting your outbound to the data, the CRM, and the revenue reporting that turns activity into pipeline — that's what we build. That's The power of connection.
Connecting your outbound to the data, the CRM, and the revenue reporting that turns activity into pipeline — that's what we build. That's The power of connection.
Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."
Fill in the form and one of the team will be in touch within 48 hours.
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