PR

Personal Relations

Great PR shouldn't stop at the press release.

PR that earns coverage is fine. PR that earns pipeline is better. We build B2B digital PR strategies that connect your brand story to your full marketing and revenue system — so the coverage you win actually works.

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The Problem

Most B2B PR earns coverage. Very little of it earns business.

Most B2B PR doesn't fail because of the story. It fails because the story ends at publication. Coverage lands, the team celebrates, and months later someone asks: Did it drive results? Too often, no one knows.

The problem isn't PR—it's disconnection. When PR sits apart from SEO, content, sales, and CRM, it creates awareness, not pipeline.

PTP takes a connected approach. Every campaign is designed to strengthen SEO, support sales, and deliver measurable business outcomes: traffic, leads, and revenue.

Because visibility is only valuable when it converts.

Properly joined-up.

Most PR agencies don't talk to your marketing team. We sit inside the full PTP system — so your PR strategy shares data with your SEO, your paid media, and your revenue reporting. Nothing runs in a silo.

Measured like a commercial channel.

We build attribution into every campaign from day one. You'll know which coverage drove traffic, which traffic converted, and what your PR is actually worth to the business.

Built around your buyers, not your brand.

We start with the publications, topics, and formats your target accounts actually trust — then build a story strategy that earns attention where it counts.

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What we do

Everything working in symphony.

Digital PR works best when it's connected. Here's how we build a PR system that amplifies everything around it.

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Our work

Strategic Media Relations

We build and maintain relationships with the journalists, editors, and publications that reach your exact audience. Pitches that land. Coverage that counts.

Data-Led Story Development

The strongest B2B stories are built on data. We identify the angles, studies, and proprietary insights that make editors say yes — and that your prospects will actually read.

Digital PR & Link Acquisition

Coverage that builds domain authority, not just brand awareness. We target high-authority publications that strengthen your SEO and compound your organic performance over time.

Thought Leadership & Bylines

Position your senior team as the voices your industry turns to. We develop and place byline articles, commentary, and opinion pieces that build credibility at every stage of the buying cycle.

Joined-Up Campaign Planning

PR doesn't run in isolation here. Every campaign is planned alongside your SEO, content, paid, and social activity — so the whole system amplifies.

Performance Tracking & Attribution

We report on PR the way you'd report on any other channel. Coverage, traffic, leads, and pipeline impact. If it isn't moving something, we move on.

The platforms

The platforms that power the intelligence.

We choose tools based on what actually works for your business — not what's on our preferred partner list. From media monitoring to attribution dashboards, we build a PR stack that connects directly to the wider marketing and data infrastructure.

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Our partners

Sam in the studio

Quote from the founder

"Every business we work with has the same problem — brilliant people working in brilliant silos. Our job is to pull the pin on that, connect everything that should be connected, and make the whole machine work together."

Sam Hufton

Founder - Pull The Pin

Proof, not promises.

We don't celebrate coverage for coverage's sake. Every campaign is tracked to traffic, leads, and pipeline — so you always know what your PR is worth.

3.7×

Increase in organic traffic from digital PR campaigns

94%

Of placed coverage generated measurable referral traffic

Featured Projects

Our clients' success is our best testament.

From Invisible to Influential

Flick Wholesale

Flick is a UK-based lighting solutions provider specialising in energy-efficient products and services for commercial and industrial spaces.

From Leads to Conversions

Flags Software

FLAGS Software provides advanced quality management solutions tailored for manufacturing production lines and processes.

£466,000+

Additional Revenue

130%

Increase in Social Audiences

View case study

Transforming digital presence into a measurable engine for commercial authority

MAN Commercial Protection

A UK family-run security firm offering guards, concierge, and event crowd management.

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We don’t just ‘do’ marketing; we grow brands.

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With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.

Senior specialists, every channel

No juniors on your account — ever

Strategy and execution in one team

No brief-and-disappear

Revenue, not vanity metrics

We measure pipeline, not impressions

Insights

Latest thinking.

All insights

Legal

SEO

The Ultimate Guide to Content Marketing

Learn everything about content marketing, from strategies and tips to types of content marketing. Discover how Pull The Pin’s content marketing services can help your brand thrive.

How To Create an Evergreen B2B Content Marketing Strategy

Sustainable Business Practices

The Future of E-Commerce

Report

July 28, 2026

FAQs

Common questions.

We unite data, marketing and sales into one B2B growth system. That's The power of connection.

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All FAQs

What types of businesses do you work with?

UK B2B, mid-market. Typically businesses with ambitious growth targets and a leadership team that knows they need to build a brand — not just generate leads. If you’re serious about building long-term share of voice whilst driving short-term pipeline, we’re the right fit.

What does a typical engagement look like?

Most clients start with a strategy session and a three-month pilot. We align on target publications, story angles, and the metrics that matter to your business. Then we get to work. You get a monthly report that connects coverage to commercial outcomes — not a folder of PDFs.

Can we work with PTP if we already have an in-house comms person?

Yes. We work well alongside in-house teams — typically covering the strategic direction, media relationships, and data-led story development whilst your in-house resource handles day-to-day comms and approvals. We define the split clearly at the outset so nothing falls between the cracks.

How is this different from a traditional PR agency?

Most traditional PR agencies measure success in coverage and AVE. We don’t. We measure PR the same way we measure paid media — traffic, leads, and pipeline contribution. We also connect your PR activity directly to your SEO and marketing data, so you see the full picture, not just the press clippings.

How long before we see results?

Honest answer: it depends. For digital PR focused on link acquisition and traffic, you can see meaningful SEO impact within three to six months. For thought leadership and media relations, building genuine share of voice takes longer — but it compounds. We’ll set realistic expectations at the start and report against them every month.

Do I need to be already working with PTP on other channels?

No — but the results are better when you are. PR performs at its best when it’s connected to your SEO, content, and demand generation activity. We can manage PR as a standalone service, and many clients start there before expanding. But our integrated clients see compounding returns faster.

Can you help with multi-channel marketing strategies?

Absolutely. Multi-channel marketing is at the core of what we do. We develop integrated strategies that span paid media, SEO, social, email, and content to ensure consistent messaging and maximum reach across every touchpoint.

What digital marketing services do you offer?

We offer a full range of digital marketing services including SEO & Organic Growth, Paid Media, Social Media Marketing, Content Marketing, and Digital PR — all under our Digital Marketing service line.

Ready to see your brand's full potential?

Let's connect your PR to the full picture.
Uniting your brand story with data, marketing, and revenue to ignite B2B growth. That's The power of connection.

Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."

Sam Hufton

Founder, PTP

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