Digital Marketing Stategy

The thinking that makes the doing work.

Most B2B businesses don't have a marketing execution problem. They have a direction problem. PTP builds the strategy that points every channel, every campaign, and every budget decision at the same destination: growth.

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The Problem
Busy marketing isn't the same as effective marketing.
There's no shortage of activity. Campaigns go out. Ads run. Content gets published. The calendar stays full.But activity without strategy is just noise with a budget attached.

The real question isn't whether your marketing is doing things — it's whether it's doing the right things, in the right order, for the right audience, at the right time. And whether anyone can trace that activity to actual pipeline growth.
No clear direction.
No clear direction. Channels pick their own objectives. Everyone's optimising locally. No one's optimising for the number that matters.
Strategy that stays on slides.
The annual planning doc is thorough. But by Q2, execution has drifted away from it, and nobody's sure when that happened.
Activity that can't be defended. B
Budget review comes round and the honest answer to "what did this drive?" is a collection of platform metrics — not revenue.
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We are a certified HubSpot Partner.
We're not a reseller. We're an implementation and optimisation partner with hands-on experience across HubSpot Sales Hub, Marketing Hub, Service Hub, and CMS — for businesses at every stage, from first setup to full RevOps architecture.
HubSpot works. We make sure it works for you.
The platforms

The best tech stack to scale like crazy.

Strategy without the right infrastructure is just a plan. We recommend, configure, and connect the platforms that genuinely suit your business — not the ones that come with the biggest referral fee.

From HubSpot and GA4 to paid platforms, automation tools, and CRM integrations — we build a stack that makes the whole machine run together.
Sam in the studio
Quote from the founder
"Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."
Sam Hufton
Founder - Pull The Pin
We don’t just ‘do’ marketing; we grow brands.
It’s a good place to describe image
With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.
Senior specialists, every channel
No juniors on your account — ever
Strategy and execution in one team
No brief-and-disappear
Revenue, not vanity metrics
We measure pipeline, not impressions
FAQs
Common questions.
We unite data, marketing and sales into one B2B growth system. That's The power of connection.
What types of businesses do you typically work with?

B2B businesses at growth stage — manufacturing, SaaS, professional services, logistics, and more. The common thread isn't the sector; it's the ambition.

What does working with a B2B digital marketing agency look like day-to-day?

You'll have a dedicated team that understands your business, not a rotating cast of account managers. Weekly touchpoints, clear dashboards, and a direct line to the people doing the work.

How long do clients usually stay with you?

Our average client relationship is over two years. That's not because of lock-in — it's because the work compounds. A joined-up strategy gets sharper over time.

Do we need to work with a consulting agency alongside you?

No. PTP is built to be your strategic partner, not just your execution resource. Strategy and delivery sit in the same team.

How long before we see results?

Honest answer: it depends on the starting point. Most clients see meaningful improvements to their reporting and channel cohesion within the first 60 days. Pipeline impact typically follows within a quarter, sometimes faster.

Are we too small (or too big) for PTP to work with?

Our sweet spot is ambitious UK B2B businesses at the point where marketing needs to get serious about driving revenue — typically £5m–£50m turnover. If you're asking whether your marketing should be doing more, we're probably worth talking to.

What is lead scoring and how does it work?

Lead scoring assigns a value to each prospect based on their behaviour and profile, helping your sales team prioritise the highest-potential opportunities and reduce time spent on cold leads.

How do you decide which channels to focus on?

We start with an audit of your current activity and audience behaviour, then build a channel strategy based on where your customers are and where the greatest ROI opportunity lies.