A Hole in One
AI Summary
iGolf via England Golf offer official handicaps for non-club members in a easy to use platform that tracks performance and obtains or maintains a Handicap index under the World Handicap System. They wanted to dramatically increase their online visibility to attact new audiences.
Challenge
Golf was a brand new website with zero presence or brand awareness, driving the following challenges:
Keyword Rankings: The site ranked for 13 keywords when they onboarded, all brand related or irrelevant driving minimal or irrelevant traffic.
Content: The site had a clear lack of content and strategy that targeted audiences in multiple stages of the user journey, resulting in an inability to generate quality traffic.
Approach
Pull the Pin collaborated with IGolf to create a comprehensive short term and long term search strategy to build online visibility:
Technical SEO: We undertook a technical audit to ensure search engines could discover and index pages on the website, whilst enhancing technical elements of the site to make it easier for search engines to understand the site.
Content Strategy: Utilising key phrase research, we quickly identified opportunities within the search space to develop pages that targeted what their audiences were searching for.
Data-Driven Refinements: Regularly analysed performance metrics to optimise existing content due to changes within the search space.
Solution
Discovery and Strategy:
- Gained a deep understanding of iGolf’s business goals, services, and target audience.
- Created a tailored SEO strategy to align with their objectives and wider Marketing activity.
Content Creation:
- Delivered x4 pieces of high quality content driven off key phrase research, demonstrating our expertise to both search engines and users.
- Regularly optimised existing content to improve and align with any changes in the search space.
Technical SEO:
- Undertook technical audits to fix and rectify any issues, preventing the site from being indexed or found by search engines.
- Enhanced the site architecture and continued to monitor technical elements
Performance Analysis:
- Reviewed analytics monthly to identify trends and inform future content decisions. R
- Reviewed the UX and made recommendations to enhance the user journey.
Results
.jpg)
.jpg)
Ready to see your brand’s full potential?
.svg){kind=icon}
