Transforming digital presence into a measurable engine for commercial authority
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AI Summary
By implementing a sophisticated multi-channel digital strategy, MAN Commercial
Protection achieved a staggering £1.3 million in PR coverage value and reached
over 29.3 million people.
This integrated approach also drove a 27% increase in personal brand followers for
leadership, transforming digital presence into a measurable engine for commercial
authority.
Challenge
Fragmented Visibility, Untapped Potential. MAN Commercial Protection is a major player in the security industry, providing large-scale protection services for high-profile events. Despite operational success and top-tier industry scores, they faced a common B2B hurdle: fragmented digital visibility.
Disconnected Systems
Leads scattered across platforms, creating broken journeys where high-value clients fell through gaps.
Invisible Authority
Internal expertise and thought leadership weren't being leveraged to reach wider business audiences
Manual Inefficiency
Fragmented data forced time-consuming manual follow-ups, hindering ability to scale
Approach
Four Pillars of Digital Transformation
PR & Thought Leadership
Partnered with Cucumber PR for high-impact media spots including BBC Radio 5 Live.
Organic Social Mastery
Double the contracted post volume with human-led storytelling.
Leadership Branding
Dedicated strategy for Iain to build trust with industry decision-makers.
LinkedIn Automation
Automated outbound via Dripify targeting Construction & Healthcare sectors.
Solution
Pull the Pin collaborated with MAN to manage both their LinkedIn business page and Iain’s personal profile, along with PR, implementing the following strategy:
Tailored Personal Branding:
Developed a unique strategy for Iain’s LinkedIn profile that positioned him as a thought leader in
the industry. This included educational content, industry insights, and PR efforts to enhance his personal brand and reach his target audience effectively.
Enhanced Organic Reach
Consistently managed MAN’s LinkedIn business page to build engagement and expand visibility. This involved creating content that resonated with MAN’s audience, focusing on company achievements, team highlights, and relevant industry updates.
Performance-Driven Adjustments:
Monitored and analysed key metrics for both Iain’s profile and the MAN business page to refine content strategies. Regular performance reviews ensured ongoing growth in engagement, visibility, and audience relevance.
Results
Enhanced Industry Authority
Secured a reputation as a thought leader within the security and business press, with features across major outlets including BBC and Insider.
Improved Targeting
Refined outbound messaging led to a decrease in unsuitable matches, ensuring the sales team focuses only on high-intent leads.
Cultural Milestone
High engagement on internal stories strengthened the employer brand and team morale through authentic storytelling
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