Reporting & Attribution

All the data. One clear picture. All roads lead back to revenue.

We connect your marketing, CRM, sales and platform data into one reporting ecosystem that delivers commercial clarity. So every decision has the evidence to back it. That's The power of connection.

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3.2× increase in pipeline from the same marketing budget after revenue attribution rebuild.

Client name

The Problem

Most businesses don't lack data — they lack connected data.

Your GA4 says one thing. HubSpot says another. The LinkedIn Ads dashboard disagrees with both. And somewhere in the CRM, a lead that came from paid search six months ago is being credited to a cold call last Tuesday. The data is there. It just isn't joined up. We're built to fix that.

Attribution that reflects reality.

Multi-touch, revenue-attributed, and tied to your actual pipeline — not last-click guesswork dressed up as insight.

Reporting that connects marketing to money.

See which channels drive revenue, which spend is wasted, and where the next pound goes. Clear, commercial, and honest.

Dashboards that tell you what to do on Monday.

Not a wall of metrics. Not a slideshow of last week. A live view of what's working, what isn't, and what to do about it.

Human analysis. AI efficiency.

Our analysts use AI where it earns its keep — speed, pattern recognition, anomaly detection. The commercial interpretation stays with the humans.

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What we do

Every insight working in concert.

We don't hand you a dashboard and disappear. We connect the systems, build the logic, and stay in the reporting with you.

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Our work

Attribution Modelling

Move beyond last-click. We build multi-touch attribution models that credit every touchpoint fairly and show you what's actually driving pipeline.

Cross-Channel Reporting

One view of paid, organic, social and content performance — not six platform reports that don't agree with each other.

CRM & Marketing Alignment

HubSpot, Salesforce, and your marketing stack talking to each other. Leads tracked from first touch to closed-won, without the gaps.

Executive Dashboards

Board-ready reporting that answers the right questions. Revenue attribution, pipeline contribution, channel performance — built in Looker Studio or your preferred BI tool.

GA4 & Analytics Infrastructure

Proper GA4 implementation, event tracking and conversion configuration. Data you can trust from the source it starts.

Real-Time Performance Monitoring

Live dashboards that flag what's changing before the weekly report lands. Catch the dip before it becomes a problem.

Conversion Tracking & Tag Management —

Full-funnel conversion tracking across Google, Meta, LinkedIn and beyond — accurate, de-duplicated, and tied to commercial outcomes.

Performance Forecasting —

Forward-looking models built on your data. Scenario planning, budget allocation, channel mix optimisation — all grounded in evidence.

Martech Stack Integration

APIs, custom connectors, BigQuery pipelines. However your stack is built, we plug the gaps and pull it into one coherent reporting layer.

Sam in the studio

Quote from the founder

"Every business we work with is drowning in data and starving for clarity. Our job is to cut through the noise, connect what should be connected, and give marketing and the board a version of the truth they can both trust and act on."

Sam Hufton

Founder - Pull The Pin

The platforms

A stack built to connect everything you measure.

We work in your tech, on your terms. GA4, HubSpot, Salesforce, BigQuery, Looker Studio, Meta, Google Ads — whatever shape your data infrastructure is in, we plug into it, clean it up, and pull it together.

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Our partners

Proof, not promises.

We measure what matters and show our working. Two of the numbers we're proudest of from the last twelve months.

3.7×

Revenue generated

94%

Longer average time on site

We don’t just ‘do’ marketing; we grow brands.

It’s a good place to describe image

With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.

Senior specialists, every channel

No juniors on your account — ever

Strategy and execution in one team

No brief-and-disappear

Revenue, not vanity metrics

We measure pipeline, not impressions

Featured Projects

Our clients' success is our best testament.

From Invisible to Influential

Flick Wholesale

Flick is a UK-based lighting solutions provider specialising in energy-efficient products and services for commercial and industrial spaces.

From Leads to Conversions

Flags Software

FLAGS Software provides advanced quality management solutions tailored for manufacturing production lines and processes.

£466,000+

Additional Revenue

130%

Increase in Social Audiences

View case study

Transforming digital presence into a measurable engine for commercial authority

MAN Commercial Protection

A UK family-run security firm offering guards, concierge, and event crowd management.

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Insights

Latest thinking.

All insights

Legal

SEO

The Ultimate Guide to Content Marketing

Learn everything about content marketing, from strategies and tips to types of content marketing. Discover how Pull The Pin’s content marketing services can help your brand thrive.

How To Create an Evergreen B2B Content Marketing Strategy

Sustainable Business Practices

The Future of E-Commerce

Report

July 28, 2026

FAQs

Common questions.

We unite data, marketing and sales into one B2B growth system. That's The power of connection.

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All FAQs

How do you approach revenue enablement?

Our Revenue Enablement service focuses on aligning your sales and marketing functions to drive measurable growth. This includes CRM optimisation, sales funnel automation, sales sequences, and reporting dashboards.

What do revenue dashboards include?

Our revenue dashboards consolidate data from your CRM, marketing platforms, and sales tools into a single view — giving leadership clear visibility of pipeline health, conversion rates, and forecasts.

What does data infrastructure work involve?

We audit your existing stack — CRM, analytics tools, dashboards — identify gaps, then design and implement a connected data architecture that gives you accurate, actionable insight.

How do you measure success?

We measure success through agreed KPIs set at the start of every engagement — whether that's revenue growth, lead volume, conversion rate improvement, or cost reduction.

Ready to see your marketing data pull together?

Tell us where you are. We'll show you what's missing — and what's possible when it's all connected. One intro call, no pitch deck, no obligation.

Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."

Sam Hufton

Founder, PTP

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