Revenue Enablement

Every channel. One direction. All roads lead to revenue.

We unite data, marketing and sales into one B2B growth system — so every lead, every touchpoint and every conversation moves the same number. That's the power of connection.

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Ingeus

We drove 1.7K Leads in 4 weeks through Paid Social

Project

Service breakdown

Most B2B revenue stalls - not because of bad marketing, but because nothing connects to anything.

Too many mid-market businesses are running marketing in one silo, sales in another, and data ignored entirely. The result? Leads that go cold in the CRM. Pipeline nobody trusts. A board meeting where everyone agrees something isn't working and nobody agrees what. Revenue Enablement fixes the joins — turning a fragmented funnel into one connected system that actually grows the number.

CRM that earns its keep.

HubSpot, Salesforce or both — built around how your business actually sells, not the platform's default settings.

Sales sequences that get replies.

Outbound and follow-up sequences mapped to real buyer behaviour, with AI in the workflow and humans in the conversation.

Marketing and sales, finally aligned.

Shared lifecycle stages, agreed lead definitions, joined-up reporting. One pipeline, one source of truth, one number to chase.

Dashboards your board will trust.

Attribution that holds up to scrutiny, pipeline forecasts that move with the business, and analytics you can act on by Monday morning.

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Service breakdown

Everything working in symphony.

We don't pitch and disappear. We connect with you, build the system, and stay in it with you.

Tech Stack Integration

We connect the stack you've already got, then close the gaps with tools that pay for themselves.

AI Workflow Integration

Clever humans plus the force of AI — embedded into your sales and ops workflows where it earns its keep.

Reporting Dashboards

Live revenue dashboards in HubSpot, Databox or your tool of choice. Built for decisions, not vanity.

Pipeline Analytics

Forecasts you can defend in front of the board, with attribution that goes deeper than first-touch.

Sales & Marketing Alignment

Shared definitions, shared dashboards, shared meetings. One team, one pipeline, one plan.

Lead Scoring & Routing

Predictive scoring built on real data, so sales spend time on the leads most likely to close.

Revenue Operations

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Sales Funnel Automation

Lifecycle stages, workflows, scoring and handovers — automated end to end so nothing falls through.

Outbound Sales Sequences

Outbound, nurture and follow-up sequences built around buyer behaviour, not template defaults.

CRM Optimisation

HubSpot and Salesforce builds, audits and rebuilds. The CRM stops being the place leads go to die.

Customer Segmentation

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Sam in the studio

Quote from the founder

Marketing teams don't fail because they're bad at marketing. They fail because the second a lead lands in the CRM, the connection breaks. Revenue Enablement is how we fix the join — and how marketing finally gets credit for the revenue it generated.

Sam Hufton

Founder - Pull The Pin

The platforms

The best tech stack to scale like crazy.

We're certified, embedded and opinionated in the platforms that actually move the needle for mid-market B2B revenue teams.

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All FAQs

Proof, not promises.

We measure what matters and show our working. Two of the numbers we're proudest of from the last twelve months.

3.7×

Revenue generated

94%

Longer average time on site

Featured Projects

Our clients’ success is our best testament

From Invisible to Influential

Flick Wholesale

Flick is a UK-based lighting solutions provider specialising in energy-efficient products and services for commercial and industrial spaces.

From Leads to Conversions

Flags Software

FLAGS Software provides advanced quality management solutions tailored for manufacturing production lines and processes.

£466,000+

Additional Revenue

130%

Increase in Social Audiences

View case study

Transforming digital presence into a measurable engine for commercial authority

MAN Commercial Protection

A UK family-run security firm offering guards, concierge, and event crowd management.

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Why PTP

Why teams pick PTP for Revenue Enablement.

Three things our clients say make the difference.

1

Joined-up thinking, end to end.

We don't stop at the marketing brief. We build the system underneath it — CRM, sequences, scoring, dashboards — so the work doesn't unravel the moment a lead hits the pipeline.

2

Mid-market specialists, not generalists.

We work exclusively with ambitious UK B2B mid-market businesses. We know your stack, your buyers and your board pressures because we live in them every day.

3

In the system with you.

Most agencies hand over a deck and disappear. We embed — sitting inside your CRM, your sales meetings and your data, optimising as the business moves.

FAQs

Common questions.

We unite data, marketing and sales into one B2B growth system. That's The power of connection.

Book an intro call

All FAQs

What type of businesses do you work with?

UK B2B, mid-market, ambitious. Software, professional services, industrial, healthcare, financial services. The common thread is leadership teams who’ve outgrown point solutions and want one connected growth system instead.

What does working with PTP actually look like day-to-day?

A dedicated team inside your CRM and your Slack. Weekly working sessions, monthly performance reviews, quarterly strategy. Dashboards you can read at a glance. And a measurable working partnership — not a quarterly status email.

We're a mid-market business. Are we the right size for PTP?

Probably yes. PTP is built for ambitious UK B2B mid-market businesses — typically £20m–£100m turnover, with marketing, sales and data functions in place but not yet pulling together. If that sounds like you, you’re in the sweet spot.

We're already working with a marketing agency. Do we need to switch?

Often, no. Revenue Enablement sits underneath whatever marketing you're already doing — the CRM, the sales engine, the data layer. We work alongside in-house teams and other agencies all the time. The conversation we’d want to have is whether your current setup is actually joined up.

Do we need to overhaul everything, or can you work with what we've got?

We start with what you've got. Most clients come to us with HubSpot or Salesforce already in place — often half-built. We audit, fix the joins, and recommend additions only where they pay for themselves. No rip-and-replace unless the stack genuinely can’t support the business.

How long before we see real results?

Quick wins inside 30 days — usually CRM hygiene, scoring fixes, sequence rebuilds. Pipeline impact compounds over 3–6 months as the system beds in. Real, defensible revenue growth shows up in the 6–12 month window. Anyone promising faster is selling, not delivering.

We've been burned by agencies before. What makes PTP any different?

We get it — most agencies sell strategy and disappear once the contract's signed. PTP works the opposite way round. We embed in your CRM, your sales meetings and your data, and we measure ourselves on the same numbers your board does. If pipeline doesn't move, neither does our retainer.

Can you also manage our HubSpot on an ongoing basis after the build?

Yes — and most clients continue with us after the initial build or optimisation. Ongoing HubSpot management covers: new workflow and automation builds as the business evolves, reporting updates, list management, portal health monitoring, new team member onboarding, and quarterly reviews of CRM performance against commercial goals. The CRM is a living system — it should grow with the business, not sit static after implementation.

Ready to see your brand’s full potential?

Curious about our offerings or have inquiries? We're eager to assist! Just complete the form below, and we'll respond promptly.

Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."

Sam Hufton

Founder, PTP

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