CRM Optimisation

A CRM your sales teamwill actually use.

Most CRMs are a record of what happened, not a system that drives what happens next. We build them differently — configured around your pipeline, your process, and your commercial goals, so marketing and sales are finally pulling the same data in the same direction. That's The power of connection.

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The Problem
Most CRM problems aren't CRM problems. They're configuration problems.
The platform isn't broken. The thinking behind it is. Deal stages that don't match how sales actually works. Lifecycle stages that marketing set up and sales ignores. Contact records that are half-complete because nobody agreed what 'qualified' means. Automation that fires correctly into a void because the next step was never mapped.

The result is a CRM that holds data but doesn't drive action — and a sales team that maintains a spreadsheet on the side because they don't trust the system. We fix the thinking, not just the settings.
Built around how you sell.
Pipeline stages, deal properties, and lifecycle logic mapped to your actual sales process — not HubSpot's default template. A CRM that reflects your business, not the other way round.
Marketing and sales finally aligned.
A shared definition of a qualified lead. A handoff process that both teams respect. Reporting that shows the whole journey from first touch to closed-won without anyone arguing about the numbers.
Automation that does the work.
Sequences, workflows, and lead routing that fire correctly and save your team real time — not automations set up three years ago that nobody's checked since.
Data you can trust.
Deduplication, field standardisation, and data hygiene built in from the start. If the CRM data is clean, everything built on top of it works. If it isn't, nothing does.
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We are a certified HubSpot Partner.
We're not a reseller. We're an implementation and optimisation partner with hands-on experience across HubSpot Sales Hub, Marketing Hub, Service Hub, and CMS — for businesses at every stage, from first setup to full RevOps architecture.
HubSpot works. We make sure it works for you.
What we do
CRM that connects your whole revenue engine.
We don't configure HubSpot in isolation. We build it as the connective tissue between your marketing, sales, and data systems — so every part of the revenue engine has a shared view of the customer, the pipeline, and what needs to happen next.
1
CRM audit and strategy

Before we touch a setting, we understand the business. A full audit of your current CRM — what's configured, what's ignored, what's missing, and what's causing the friction your team complains about. We come back with a clear picture of what needs fixing, what can be built on, and what the CRM should look like when it's done properly.

2
HubSpot implementation and setup

New to HubSpot or moving from another platform? We handle the full implementation: portal configuration, pipeline architecture, contact and company properties, lifecycle stages, user permissions, and integrations with your wider stack. Built to your commercial requirements, not a generic template. And we stay after go-live to make sure it actually beds in.

3
HubSpot portal rescue and optimisation

Already on HubSpot but not getting the value? This is one of the most common briefs we receive. We come into an existing portal, audit what's there, identify the gaps and the noise, and rebuild the foundations properly. Typically: deal stage restructure, lifecycle stage alignment, automation audit, data hygiene, and reporting rebuild. The portal your team should have had from day one.

4
Pipeline management and deal stage design

Your pipeline stages should reflect the decisions your sales team makes, not the labels HubSpot shipped with. We design deal stages that map to real buyer behaviour, set the entry and exit criteria for each stage, and build the reporting that shows you where deals are stalling and why. Forecast accuracy starts here.

5
Marketing and sales automation

Lead scoring models that surface the accounts most likely to close. Nurture sequences that respond to behaviour, not just time. Handoff workflows that pass the right context to sales at the right moment. And the reporting that shows you whether the automation is doing what it's supposed to. Built in HubSpot, tested against your real data, optimised over time.

6
CRM migration

Moving from Salesforce, Pipedrive, or a legacy system? We manage the full migration: data mapping and cleansing, field migration, history preservation, integration rebuilds, and go-live support. No data left behind. No disruption to the sales team mid-quarter. A migration that lands cleanly and compounds from day one.

7
Reporting and dashboards

Moving from Salesforce, Pipedrive, or a legacy system? We manage the full migration: data mapping and cleansing, field migration, history preservation, integThe CRM is only useful if leadership can read it. We build HubSpot dashboards that give the whole revenue team a shared view: pipeline by stage, lead source attribution, deal velocity, closed-won analysis, and forecasting. Connected to Looker Studio or BigQuery where a more advanced reporting layer is needed. One version of the truth, open to everyone who needs it.ration rebuilds, and go-live support. No data left behind. No disruption to the sales team mid-quarter. A migration that lands cleanly and compounds from day one.

The platforms
HubSpot, Salesforce, or somewhere in between.
HubSpot is our primary CRM platform and where our deepest expertise sits. We're also experienced in Salesforce, Pipedrive, and most mid-market CRM systems — and we manage migrations between them when the business case is right.
Sales Hub
Pipeline
Deals
Sequences
Tasks
Forcasting
Marketing Hub
Tickets
SLAs
Customer health
Retention
Service Hub
Lead capture
Nurture
Attribution
Campaigns
Sam in the studio
Quote from the founder
"Every business we work with has the same problem: brilliant people working in brilliant silos. Our job is to tear those walls down, connect everything that should be connected, and make the whole machine pull together."
Sam Hufton
Founder - Pull The Pin
The platforms

The best tech stack to scale like crazy.

We focus on the right metrics that really grow your business.
We don’t just ‘do’ marketing; we grow brands.
It’s a good place to describe image
With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.
Senior specialists, every channel
No juniors on your account — ever
Strategy and execution in one team
No brief-and-disappear
Revenue, not vanity metrics
We measure pipeline, not impressions
We don’t just ‘do’ marketing; we grow brands.
It’s a good place to describe image
With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.
Senior specialists, every channel
No juniors on your account — ever
Strategy and execution in one team
No brief-and-disappear
Revenue, not vanity metrics
We measure pipeline, not impressions
FAQs
Common questions.
We unite data, marketing and sales into one B2B growth system. That's The power of connection.
Can you also manage our HubSpot on an ongoing basis after the build?

Yes — and most clients continue with us after the initial build or optimisation. Ongoing HubSpot management covers: new workflow and automation builds as the business evolves, reporting updates, list management, portal health monitoring, new team member onboarding, and quarterly reviews of CRM performance against commercial goals. The CRM is a living system — it should grow with the business, not sit static after implementation.

What does a HubSpot implementation with PTP actually involve?

A scoped project with a clear deliverable at each stage: discovery and requirements, portal architecture design, configuration build, data migration (where applicable), integration with your stack, team training, and a go-live period where we stay close and fix anything that needs adjusting. You get a documented system with clear ownership, a team that knows how to use it, and a roadmap for what to build next. Not a handover and a goodbye.

Our sales team doesn't use the CRM. How do you fix that?

Usually by fixing why they don't use it. The most common reasons: the pipeline stages don't match how they actually sell, entering data takes too long and delivers no visible return, and the system makes their job harder rather than easier. We redesign the CRM around the salesperson's workflow — not the other way round. When updating the CRM saves time and surfaces useful information, adoption follows. We build in the automation that removes the manual overhead, and we measure adoption as a live metric throughout the project.

We're considering moving from Salesforce to HubSpot. Can you manage that?

Yes — CRM migration is a core part of what we do. We handle the full process: data audit and cleansing, field mapping, history migration, integration rebuilds, and go-live support. A Salesforce-to-HubSpot migration done properly preserves everything that matters — contact history, deal records, custom fields — and arrives on the other side with a cleaner, better-structured system than you had before. We've done this enough times to know where the problems tend to appear, and we plan for them.

How disruptive is a CRM rebuild? We're mid-year with a live pipeline.

Less disruptive than running a broken CRM for another twelve months. We phase the rebuild carefully — auditing first, then rebuilding in stages so live deals and active sequences aren't touched until a clean replacement is ready. The transition is planned around your sales calendar, not ours. Most teams find the disruption is far smaller than they expected, and the relief on the other side is immediate.

Do we have to be on HubSpot, or do you work with other CRMs?

HubSpot is our primary platform and where our deepest expertise sits — we're a HubSpot partner for exactly that reason. We also work with Salesforce and Pipedrive, and we manage CRM migrations when the business case is right. If you're on a platform that isn't serving you well, we'll give you an honest view of whether optimising it or moving to something better is the right call — and we won't push you toward HubSpot unless it genuinely is.

We're already on HubSpot but not getting the value from it. Can you help?

This is the most common brief we receive. A portal rescue — where we come into an existing HubSpot setup, audit what's there, identify what's broken or underused, and rebuild the foundations — is often faster and more effective than starting again. We start with an honest audit: what's working, what isn't, and what it will take to get the portal performing the way it should. Most clients are surprised by how much of what they need is already there.

How do you approach revenue enablement?

Our Revenue Enablement service focuses on aligning your sales and marketing functions to drive measurable growth. This includes CRM optimisation, sales funnel automation, sales sequences, and reporting dashboards.