Social Media Marketing

B2B Social Media Marketing That Works Harder Across Every Channel

Most B2B businesses treat social as a standalone channel. Post, hope, repeat. Pull The Pin builds social strategies that have a job to do — growing the right audience, building genuine authority, and feeding a wider system that converts. Organic does what organic does best. Paid takes it further.

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The Problem
Effort isn't the issue. Direction is.
Most B2B businesses that come to us aren't posting too little. They're posting without a clear answer to the question their MD will eventually ask: what is this actually doing for us?

Here's the honest answer: organic social doesn't convert on its own. And it was never meant to. What it does — done well — is build an audience that knows you, trusts you, and is far more likely to respond when paid media, email, or your sales team shows up. It makes every other channel work harder. That's its job.

The problem isn't that organic social isn't delivering leads directly. The problem is when there's no strategy behind it, no connection to the wider system, and no way to measure whether it's doing its actual job at all.

That's what we fix. A social approach with clear roles — organic building the audience and authority, paid amplifying and converting — so every channel is pulling in the same direction.
Strategy-first, not content-first
Built around what your audience needs to see and believe before they're ready to buy, not around a publishing schedule.
Measured on the right metrics
Organic success looks like growing the right audience, increasing share of voice, and improving the quality of traffic that feeds your funnel. We agree what good looks like before we start.
Joined up with paid
when you're ready to convert that audience, our paid social offer takes over → Organic and paid working together is where the real results live.
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What we do
Everything you need. Nothing you don't.
We don't upsell channels for the sake of it. We assess where your audience is, what they respond to, and what your sales team actually needs — and we build from there.
1
Organic Social Strategy

Built to grow the right audience and build genuine authority in your space. We decide what to say, where to say it, and how to make the right people stop, read, and come back — so when they're ready to buy, you're already the name they trust.

2
Paid Social & Amplification

This is where organic audience-building converts. We run LinkedIn, Meta, and programmatic campaigns targeted by intent, role, and buying behaviour — amplifying what's already working organically and turning warm audiences into pipeline.

3
Content Strategy & Creative

Sharp, on-brand content from brief through to execution. Copy and creative that sounds like you at your best — planned with enough lead time to be deliberate, and reviewed against performance so it keeps improving.

4
Social Analytics & Attribution

We track the right things — audience growth, content performance, share of voice, and how organic social is feeding the top of your funnel. When paid is running alongside it, we connect the full picture so you can see exactly where your budget and effort are having impact.

5
Sales & Marketing Alignment

Social activity wired into your CRM. When a prospect engages with your content in a meaningful way, your sales team knows about it — at the right moment, with the right context to act.

6
LinkedIn Strategy

The B2B channel that closes deals. From company page to executive personal brand, thought leadership to targeted outreach — we make LinkedIn work harder for your pipeline than most businesses think is possible.

Sam in the studio
Quote from the founder
"Social media for B2B shouldn't be a broadcast. It should be the start of a conversation that your sales team can finish. When those two things are joined up, it's remarkable what changes."
Sam Hufton
Founder - Pull The Pin
The platforms

The best tech stack to scale like crazy.

We don't lock you into a fixed set of tools. We look at what you're already running — LinkedIn Campaign Manager, Meta Ads, HubSpot, GA4, your attribution layer — identify what's missing or misconfigured, and recommend what actually fits your business. The right stack amplifies a good strategy. The wrong one just adds noise.
We don’t just ‘do’ marketing; we grow brands.
It’s a good place to describe image
With senior specialists across every channel — from full-funnel strategy and paid search to SEO, social, and revenue enablement — we connect your data, your marketing, and your sales into one system that compounds over time. No rotating account managers. No vanity metrics. Just measurable pipeline growth.
Senior specialists, every channel
No juniors on your account — ever
Strategy and execution in one team
No brief-and-disappear
Revenue, not vanity metrics
We measure pipeline, not impressions
FAQs
Common questions.
We unite data, marketing and sales into one B2B growth system. That's The power of connection.
What kind of B2B businesses do you work best with?

Ambitious mid-market businesses — typically £5m–£100m turnover — with a sales team, an existing presence, and a leadership team that’s ready to hold marketing accountable to revenue. If social has been a cost you’ve tolerated rather than a channel you’ve backed, we’re the right fit.

What does working with Pull The Pin actually look like day to day?

We start by getting close to your business — your sales process, your data, your buyers, your team. That shapes everything. Once the strategy is agreed, you’ll have a dedicated team working as an extension of yours: regular reporting, honest conversations, and no mystery about what’s happening or why.

Do you only run social, or do you work across other channels too?

Social sits inside PTP’s wider multi-channel offer. We can run it standalone, but the results are better when it’s joined up with your SEO, paid search, email, and CRM strategy. If you want the full picture, we can talk about that too.

How quickly will we see results from social media?

Paid social can move quickly — with the right targeting and offer, you can see meaningful lead flow within 4–8 weeks. Organic social is a longer build; expect 3–6 months to establish traction and see consistent inbound. We’ll be straight with you about timelines at the start and track against agreed milestones throughout.

We're already posting regularly. Why isn't it working?

Consistency is a good start, but it’s only one variable. The more useful questions are: who are you posting for, what do you want them to think or feel, and how does the content you’re putting out connect to a wider strategy? Organic social builds audiences and authority over time — it’s not a direct response channel. If you’re expecting posts alone to fill your pipeline, that’s the wrong job description. If you want to understand what organic should be doing and how paid can take it further, that’s the conversation worth having.

What digital marketing services do you offer?

We offer a full range of digital marketing services including SEO & Organic Growth, Paid Media, Social Media Marketing, Content Marketing, and Digital PR — all under our Digital Marketing service line.