We start with a discovery session to understand your commercial model, your current setup, and where the gaps are. From there we build a connected plan — not a list of separate services. Most clients start on a 6–12 month retainer with a clear set of outcomes agreed upfront.

Almost always, yes. We work with HubSpot, Salesforce, and a range of mid-market CRMs. Our job is to make your existing infrastructure work harder — and only recommend a switch if the business case is clear.

It depends what we're connecting. Quick wins — CRM setup, paid campaigns, core SEO fixes — typically show movement within 60–90 days. Sustainable pipeline growth from organic and content usually hits its stride at six to twelve months. We'll be honest with you about timelines from day one.

No — but we've worked with enough manufacturers to understand the sector deeply. Long sales cycles, complex buyer journeys, distributor relationships, specifier marketing — we know the landscape. If your business fits the B2B mid-market brief, we're worth a conversation.

Sales sequences are automated, multi-step outreach workflows that keep prospects engaged throughout the sales cycle, reducing manual effort and improving conversion rates.

Customer segmentation groups your audience by behaviour, value, or characteristics — enabling more relevant marketing, better retention, and smarter resource allocation.

Yes. We plan, build, manage, and optimise campaigns across Google, Meta, LinkedIn, and programmatic networks — with full transparency on spend and performance.

It depends on the service. Paid media can show results within days. SEO and data infrastructure typically take 3–6 months to show meaningful impact.